Commission Junction chosen as exclusive partner to launch the first affiliate programme for new fashion retailer MRP
London, UK, 26 June 2013 – New online fashion retailer, MRP.com, has chosen to launch their UK affiliate programme exclusively with global affiliate network, Commission Junction. As a hugely popular retailer in South Africa, famous for fashionable looks at every day value prices MRP.com is looking to expand and reach out to a worldwide audience focusing on growth with their online offering. The team at Commission Junction were selected to launch the brand in the UK market.
The appointment furthers Commission Junction’s continued success in expanding their retail portfolio of fashion clients.
The MRP group is a value retailer based in South Africa selling clothing, homeware and sportswear at exceptional every day value. Established in 1987, the brand is the fastest growing retailer in South Africa and is now looking to grow internationally.
In order to achieve this objective, MRP.com looked to the performance channel as the primary element of their online marketing strategy alongside an aggressive PR campaign. New customer acquisition is the key aspect for the brand as they initially focus on the UK market, with a move to expand to the European territories in the near future.
The partnership will not only launch MRP.com in the UK, but develop a strategic partnership to raise awareness for the brand. Commission Junction plans to do this with a highly targeted publisher recruitment initiative to establish a solid publisher base from the offset. This, paired with enticing customer incentives is designed to have a substantial impact on the UK market from day one of the brand’s launch. MRP.com and CJ’s approach to the affiliate channel has a strong focus on recruiting new customers through a variety of publisher models, to deliver increased results and consistent ROI.
“The team at Commission Junction presented an innovative and ambitious strategy to launch the MRP brand to a new audience in the UK” said Dylan Cherry – Head of Acquisition at MRP.com He added “we’re incredibly excited about our international expansion and are confident that the team can deliver the reach and growth we’re estimating for the UK market. It will be an exciting expansion for MRP.com and we’re pleased to have the support of Commission Junction both locally and internationally to help us achieve our goals.”
Upon the launch of the programme, Eleanor Pickering, head of advertiser development for Commission Junction UK, said, “We are thrilled to be launching this great brand to the UK market. The product offering is fantastic and fast moving with over 400 new items added weekly and the price-point gives us a great story to tell to the fashionistas out there. It will be particularly exciting to launch a new brand with affiliate at the heart of their digital strategy. We are dedicated to ensuring that brands such as MRP receive the consultation and support needed to launch an aggressive performance marketing programme. The team will ensure success with a focus on client service, the integration of pioneering technology and careful construction of a publisher facing strategy.”
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Notes to editors
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