BARCELONA, SPAIN (May 28, 2013) – Procter & Gamble, the world’s largest consumer packaged goods company, and Sticky, the only media technology company in the world that measures which ads are seen and not seen, received IAB Europe’s 2013 Highly Commended Research Award at IAB Europe’s Interact conference.
The IAB Europe Research Awards recognize the contribution made to the development of the industry by innovative research projects. P&G; and Sticky were recognized for ground breaking solutions for online branding. Sticky’s online eye tracking technology measures what ads consumers see and don’t see across entire P&G; ad campaigns. Sticky’s technology takes visibility to a whole new level – allowing P&G; save up to 25% on their digital campaigns. http://www.mynewsdesk.com/se/pressroom/procter-gamble/pressrelease/view/p-g-nominated-at-iab-research-award-2013-869491
Krister Karjalainen, Head of Digital, P&G; Nordics, and Mathias Plank, CEO & Founder, Sticky, are honored to be recognized by the IAB.
As digital investments continue to rise for companies like P&G;, Karjalainen believes “it is really important that we find new tools that can help us measure and improve ROI on media investments. We believe this partnership with Sticky will actually help us increase our ROI on our online investments.”
Plank shares Karjalainen’s confidence: “Sticky’s technology creates a transparent marketplace to alleviate the frustration of wasting money on unseen ad impressions. We believe Sticky’s solution for verifying, purchasing and optimizing digital branding campaigns will revolutionize the industry,”
Sticky looks forward to continuing to develop innovative technology solutions with P&G.;
For more information, please contact:
Mathias Plank, CEO & Founder, Sticky +46 733281501
Krister Karjalainen, Head of Digital, P&G; Nordic, +46 702 383 370
P&G; serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G; community includes operation in approximately 75 countries worldwide. www.pg.com
Sticky is the only media technology company providing a platform for ensuring that display ads get seen. Sticky’s disruptive technology provides brand advertisers with objective data to improve their digital performance, and can be used in conjunction with all their partners in the digital eco system to increase ROI. www.sticky.ad