FusePump have announced their support for Liverpool Football Club. The first football club to use the e-commerce marketing company’s services, Liverpool FC will be working with FusePump to increase their online sales by opening new marketing channels.

FusePump will be helping Liverpool FC boost its current product reach by creating a data feed from the e-commerce site and integrating its products into Google Shopping. This will give the football club a broader reach online and make its products more accessible.

Chris Jennions, Retail Sales Manager for Liverpool Football Club, thinks that working with FusePump will help the club become more visible online.

“By working with FusePump, expanding into Google Shopping and using targeted display advertising, we hope to increase our sales and enhance our online visibility.”

Working in partnership with AdGenie, FusePump will also power dynamic adverts across four international markets. These adverts will target users on relevant sites with suitable Liverpool FC products, increasing conversion rates and enhancing brand awareness.

“FusePump are excited about working with Liverpool FC, as they are the first football team to use our services,” says Sean McAuley, Commercial Director at FusePump.

“We feel sure that FusePump’s services will extend the reach of the club’s merchandise, making it more accessible for fans across the world.”

About FusePump
FusePump provide simple and profitable marketing technology solutions for e-commerce retailers. FusePump’s e-commerce marketing platform allows websites to promote their products in all the major online channels (affiliate, comparison shopping, marketplaces, search, display etc.) with little or no technical effort, improving the consumer-buying experience and driving increased sales.

About Liverpool Football Club
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields. It is also a global brand, working with leading edge partners around the world to provide unparalleled commercial opportunities. As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities, managing over 20 projects year-round in education, social inclusion, health and sports development. Its contribution was recognised by the award of a Community Mark from Business in the Community. www.liverpoolfc.com