WTF is a Performance Brand?

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James Addlestone 26 Apr 2022

Opinion

WTF series

Performance brands are able to increase spend on driving sales overnight whilst simultaneously helping the brand grow overtime. They put their vision, mission and values at the heart of everything they do, including ‘performance marketing’, and don’t settle for nebulous brand building, but they measure its short-term and long-term impact.

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James Addlestone

James is the Chief Strategy Officer at Journey Further, a performance marketing agency working with the world's leading brands including Sky, Liberty London, and Virgin Money. He has over 9 years of experience and previously worked at a number of agency groups including Omnicom as Head of Decision Science.