When ad spend initially allocated to expand reach and acquire new customers is instead cannibalised by nefarious affiliates – this is affiliate fraud.
It’s lucky that solutions or ways to tackle this are not hard to find. Whilst the red flags that point to affiliate fraud can be difficult to spot, there are ways to monitor for these.
Paid search monitoring
Implementing paid search monitoring into your affiliate marketing strategy is a must-do to ensure that your brand and ad spend are protected against fraudulent activity.
Luckily, technology is catching up to fraudsters. We recently hosted a webinar alongside Brandverity which will serve as an excellent resource for those who are looking to implement paid search monitoring, or who simply want to learn more about how to spot and tackle fraudulent behaviour.
In the webinar, Maura Newell, Senior Product Manager at BrandVerity, provided a comprehensive breakdown of:
- The total impact of fraud on the affiliate channel
- Types of violations and associated risks
- Common indicators for quickly identifying and remediating fraudulent activity
- Actionable takeaways that enable you to maximize your protection against suspect affiliates
The webinar recording is available for free download now.