From your experiences, what qualities make an award-winning entry?
Abi Jacks: Last year the judges cited hard work, resilience, innovation and the power of our global network to support advertisers and publishers to grow internationally as key reasons for the success of Rakuten Advertising at the IPMAs.
From our experience, it is the ability to showcase these traits with creative and data led storytelling that make an award-winning entry.
Tell us about winning APAC Best Performance Marketing Campaign, Best Affiliate Network, Best Retail Campaign and Best Team in Performance Marketing?
AJ: We were thrilled to have Rakuten Advertising win four awards at last years’ event. I’ve known for some time that we have a stellar team, so to have this recognised by the industry is a true honour and something we are extremely proud to have achieved.
Our partnership with MATCHESFASHION.com and AMEX Korea that resulted in the win for Best Retail Campaign and APAC Best Performance Marketing Campaign is testament to a truly innovative collaboration, with many of the team across the globe banding together to make this a success.
For the Best Affiliate Network and Best Team in Performance Marketing, how did it feel to know that the industry helped support you to get these awards?
AJ: The whole team are truly honoured to have been recognised by the industry for these awards and we cannot thank our clients, publishers and partners enough for making this possible.
Our goal at Rakuten Advertising has always been to ensure that clients and publishers success is at the heart of everything that we do. To be voted Best Affiliate Network and Best Team in Performance Marketing reaffirms that this approach to our strategy, tech, product and to how we manage relationships is the right one for the business.
How has team collaboration been vital to your brand’s success?
AJ: The partnership with MATCHESFASHION.com and AMEX is a great example of our teams’ collaboration. The APAC publisher development team worked tirelessly to establish the exclusive partnership with AMEX, whilst our client services team worked with MATCHESFASHION.com to create a compelling offer and pull the right levers on a successful campaign.
Everyone has a role to play to ensure the success of both Rakuten Advertising and our partners and team collaboration is key to making this happen.
What’s your take on the IPMAs as a necessary vehicle for driving the performance marketing industry forward on a global scale?
AJ: For a global network like Rakuten Advertising, the IPMAs are absolutely essential in driving the performance industry forward. Through the IPMAs teams across APAC, EMEA, LATAM and the US can showcase the work they’re doing in collaboration with clients and are being recognised for their innovation.
The IPMAs are also a way to temperature check the industry and showcase the innovation that is coming from the talented players we have working in performance marketing. There are no other awards that do this on a truly global scale.