MGID, the global pioneer in native advertising, has become an exclusive native ad provider for Newsweek – a premier news magazine and website with the monthly readership of more than 30 million visitors that has been bringing high-quality journalism to readers around the globe for over 80 years.
Newsweek will implement MGID’s content recommendation units across all GEOs on desktop, tablet and mobile/AMP to reach the media’s monetisation, user engagement and new visitor acquisition goals.
Additionally, Newsweek will use MGID’s internal recirculation technology to strategically manage and optimise the traffic flow across its pages.
“We recognise the value of MGID’s technology aimed to provide our readers with a highly targeted and engaging experience,” commented Alvaro Palacios, COO/CFO of Newsweek.
“MGID offered a well-thought-through alternative solution, allowing us to not only meet our financial targets but also maintain control over our monetisation and brand strategies,” he continued.
“MGID works with thousands of publishers globally, providing monetisation solutions, whistle ensuring users non-intrusive interaction with the brand and publisher content. We are very excited to partner with one of the world’s most reputable media outlets,” said Michael Korsunsky, CEO at MGID NA.
“Our core value, as a company remains to be providing flexible, technologically innovative revenue options, without infringing on publishers freedom to execute their brand’s vision. We are confident this will be a long-lasting partnership and look forward to supporting Newsweek’s growth and continued success” he added.