Another week, another news roundup! Ahead of the weekend, catch up on all the top headlines from the busy world of digital marketing:
- Global affiliate marketing network Awin has launched Awin Access, a new service to support grassroots e-commerce growth via affiliate marketing
- IAB UK has confirmed plans to launch Gold Standard 2.0 in Q4 2020, announced at IAB UK’s Digital Trust Forum on Wednesday (January 22)
- The Competition and Markets Authority (CMA) has fined Fender Europe £4.5 million for breaking competition law by illegally preventing online discounts for its guitar products in the UK
- New research from Rakuten Marketing finds just one in three campaigns are personalised ad campaigns
- Spotify is testing a new feature that allows influencers to post Stories to their public playlists
- The Information Commissioner’s Office outlined further details of how it will tackle the problem of real-time bidding and GDPR compliance
- Mobile commerce platform Button saw a 68% increase in all mobile spend per shopper during the 2019 holiday shopping season
- Connected TV households set to grow to 82% by 2023, according to a compiled study by The Association of National Advertisers and Innovid the State of Connected TV Report 2020
- AppsFlyer has announced a $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York.