Watch: How Brands Make Use of Their Addiction to Data with Ve’s Charlie Ashe

PerformanceIN https://performancein.com

The advertising industry has a data addiction problem, says Ve Interactive’s digital strategy director, Charlie Ashe. While the technology is ready to serve brands wanting to get the lowdown on who they’re selling to, the education around how to turn ...

Mark Jones 11 Oct 2016

Video Advertising

Data Collection

Data-Driven Marketing

The advertising industry has a data addiction problem, says Ve Interactive’s digital strategy director, Charlie Ashe.

While the technology is ready to serve brands wanting to get the lowdown on who they’re selling to, the education around how to turn these insights into something meaningful is lacking.

Following his presentation on the ‘Power of Data Management Platforms’, PerformanceIN caught up with Ashe at FoM last week to discuss how brands can begin turning a data deluge into actionable insight, the ways in which Ve’s data science team describes a DMP, and more.

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.