With PMI: Europe set for its grand return, PerformanceIN’s editorial team are fine-tuning their schedules for what’s expected to be a busy couple of days in the Dutch capital of Amsterdam.
Sessions on programmatic, affiliate marketing, lead generation, PPC and much more will be filling three tracks, spread across two days, delivered to key stakeholders in the performance marketing industry.
With over 30 sessions to choose from, here is our verdict of the best ones to note down…
For affiliate marketing
Day Two, 15:30 – 16:15: Affiliate Marketing in a Post-Everything World
Richard Towey, head of content: If you want to gauge an idea of how far affiliate marketing has come, and the rippling effect this has had on the people running campaigns, head to Equator’s session on day one.
Day Two, 11:00 – 12:15: How will the Rise of Programmatic Advertising Affect the Affiliate Marketing Industry?
Monika Komar, news & features reporter: Programmatic has been one of the top buzzwords this year, but what does it mean for the affiliate industry? Both affiliates and merchants can expect to find out how programmatic may affect the affiliate channel and what opportunities lie ahead for them.
Day One, 09:00 – 09:45: The Traffic Quality Balloon Debate – Retail vs App Gaming vs Adult
Mark Jones, editorial executive: If you’re looking for an energetic way to kick off the conference, you couldn’t go far wrong with this balloon debate. It’s a format that went down a treat at PMI: London earlier in the year. Just look at that title!
For biddable media
Day One, 16:00 – 16:45: Setting the Scene for Better Data-Driven Marketing
RT: It can’t be understated that biddable media relies heavily on a solid foundation of data to reach its full potential. Studies indicate that so many CMOs grapple with things like shrinking databases, inaccurate information and other issues, making sessions like Gary Arnold’s all the more important for them to attend.
Day Two, 12:15 – 13:00: Attribution in Display Advertising – Credit where Credit is Due
MK: Innovation is everything in display advertising. In his session, Amit will talk us through the best ways to measure the effectiveness of display campaigns with fresh approaches.
Day One, 12:30 – 13:15: Seizing on Moment Marketing: Performance’s Natural Bridge to TV
MJ: Moment marketing is a fascinating and newly-emerging area of the industry. TVTY is a leader in this field, with a number successful campaigns with household brands under the belt. Antoine de Kermel is sure to impart front-line wisdom on how to target consumers with millisecond precision. Timing is everything, after all.
For lead generation/customer acquisition
Day One, 14:45 – 15:30: Baking Influencers into Your Affiliate Strategy
RT: It’s a little more ‘out there’ in the customer acquisition stakes, but influencers can act as a vital introductory mechanism when utilised in the correct way. I’m expecting plenty of useful takeaways from Jules and Tomas on the Debate and Discuss track.
Day One, 11:30 – 12:15: The Next Wave of Customer Acquisition Techniques
MK: In his accelerated course in customer targeting, Florian will give us plenty of top tips, practical examples and advice on how to reach users at the very start of the journey, through new techniques and creativity.
Day One, 14:45 – 15:30: The New Lead Generation Model
MJ: Any lead gen fanatics wouldn’t want to miss this. Whether you agree with the concept or not, this session questions the status quo of current lead gen models, and how they can be overhauled. There’s also a cameo from Fiat Chrysler Automotive Group’s director of digital & CRM, Michelle Davis.
For future-gazing
Day Two, 14:30 – 15:15: Disrupt or Die – A Publisher’s Experience
RT: Andreas Wiele’s keynote on day two will hand out plenty of lessons for publishers wanting to future-proof their business. If they’re going to take any lessons in this regard, Wiele – an Axel Springer board member – will make for the perfect advisor.
Day One, 10:15 – 11:00: The Future of Programmable Marketing
MK: Programmatic buying is big, but it’s no longer enough. To really make the most of customer engagement, elements such as data and client insight need to be incorporated into your strategy, and Nigel and Sebastian will tell you everything you need to know to succeed.
For strategy
Day One, 14:45 – 15:30: Leveraging Cross-Channel Insight to Drive Performance
RT: Suzie Rafla’s talk is hyper-relevant for today’s cross-channel era, and could go some way to helping attendees ‘connect the dots’ around their marketing.
Day Two, 15:30 – 16:15: The Merging of Titans: Managing the Display and Paid Search Convergence
MK: Pierre’s tips, practical examples and advice on what to do/avoid when trying to make display and paid search work together might be just what your marketing strategy needs.
Day Two, 11:15 – 12:00: The Head of Performance’s Toolkit for 2016
MJ: Anyone with their finger in the performance marketing pie can take something from this tactically-focused session, which sees representatives from both Euroflorist and Marin Software share tips for budgeting, bidding and targeting across a range of channels.
You can follow Richard Towey, Mark Jones and Monika Komar on Twitter and via the PerformanceIN account. Don’t forget to also check in with PMI’s Live Blog for the latest from the event.