Email marketing may not be a new channel, but its ongoing capacity to generate high returns for relatively low outlays is unquestioned.
Projected to reach the $3B mark in 2017, it is considered to be one of the most highly converting performance marketing channels in the online industry.
OMG lead the Email Marketing section of the Performance Marketing Guide, covering all bases in this valuable acquisitions strategy, including:
- Technicalities of broadcasting
- Working with email affiliates
- Lead generation networks
In a final case study, OMG presents how its retargeting campaign with insurance company Confused.com brought 70,000 abandoned customers back to complete their quotes.
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