Attribution has been the word on every performance marketer's lips for some time now.
We've tackled the issue head on, gathering a selection of senior figureheads from across the industry’s demographics to take part in a closed-door roundtable on the subject of attribution - the result?
The Attribution Issue:
- The fear of implementing attribution
- House of Fraser and DC Storm case study
- Measuring click influence
- Analysing the customer journey
- Clash of opinions from senior industry figureheads
Challenges, fear and frustration are all documented as the performance marketing industry gets to grips with today’s brand and marketing desire to gain a deeper understanding of the customer journey and the associated value different touch points and channels play along the way.
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