Attribution in Performance Marketing

Attribution in Performance Marketing

29 Jan. 2014

Attribution has been the word on every performance marketer's lips for some time now.

We've tackled the issue head on, gathering a selection of senior figureheads from across the industry’s demographics to take part in a closed-door roundtable on the subject of attribution - the result?

The Attribution Issue:

  • The fear of implementing attribution
  • House of Fraser and DC Storm case study
  • Measuring click influence
  • Analysing the customer journey
  • Clash of opinions from senior industry figureheads

Challenges, fear and frustration are all documented as the performance marketing industry gets to grips with today’s brand and marketing desire to gain a deeper understanding of the customer journey and the associated value different touch points and channels play along the way.


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