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By Richard Towey 29.01.16
Mere months separate the Performance Marketing Awards from its 10th anniversary, and now - on January 29 - we’re counting the hours until our entry boxes are jammed shut. At the end of today the chance to enter for one of the ...
By Ravleen Beeston 22.01.16
Two worlds came together in 2015. Technology and advertising combined led to one word on marketers’ lips: Data. More importantly, marketers in 2015 were faced with the challenge of reaching the consumer at the right time with the right content ...
By Mark Jones 20.01.16
Marco Bertozzi, the former president of programmatic technology provider Vivaki, has been appointed Starcom MediaVest Group’s CEO of performance marketing. Both are part of Publicis Groupe, and Bertozzi’s appointment to the newly created role will see him responsible for ‘uniting’ ...
By Mark Jones 13.01.16
Google Panda, the algorithm policing site ‘quality’, has been officially baked into Google’s core ranking algorithm. Confirmation came via Google Webmaster trends analyst Gary Illyes on Twitter, following a weekend of speculation among the SEO industry surrounding the nature of ...

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