Analytics News

By Richard Towey 5 days ago
Gravity4’s proposed SEK 565 million (£43.4 million) deal for performance marketing network Tradedoubler is off, the acquiring company’s CEO informs PerformanceIN. It’s understood that a senior member of the Tradedoubler board was unhappy with continuing the dialogue which led ...
By Sophie Oldridge 1 week ago
In this week's masterclass Maple Syrup Media’s Sophie Oldridge explores five ways to master card-linked offers.  A growing trend in the performance marketing and loyalty space is to use digital channels to drive footfall in-store. The stand out ...
By Tom Smith 1 week ago
Marketing is a very fast-paced, mobile, and geographically diverse business. Unless your agency is exclusive to one city’s metro area, you likely have contractors, full-time employees, partners, subcontracting agencies, and clients across the country — and even the globe. In ...
By Mark Jones 1 week ago
This week saw Performance Marketing Insights announce a keynote speaker and full agenda ahead of its Berlin conference. Content marketing has a firm presence on the renewed lineup, with headline act, “marketing technologist” Michael King, set to blow open brands’ ...

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