Analytics News

By Simon Holland 1 week ago
Media technology platform Sticky has launched Autogazer, a do-it-yourself eye-tracking platform for brands, publishers and agencies. Aimed at marketers who want to ensure the visibility of their display advertising campaigns, Autogazer is able to acquire feedback directly from consumers, rather ...
By Mark Wright 1 week ago
Earlier this month Apple launched the iPhone 6, along with the new iPhone 6 Plus and the much talked about Apple Watch, encouraging consumers to add to their already extensive list of highly personal, highly connected devices. It is not ...
By Simon Holland 1 week ago
Marketing technology company MediaMath has announced the purchase of UK-based social advertising platform Upcast for an undisclosed sum. Upcast’s relationships with Facebook through its Preferred Marketing Developer programme and Twitter’s similar partnership are behind the purchase, with MediaMath ...
By Richard Towey 1 week ago
Advertisers are being pushed to dedicate more of their finances to search advertising as a result of rising click volumes across key search engines. A report from digital marketing agency RKG highlights a 27% rise in US paid search spend ...
By John Cheney 1 week ago
Offering web enabled services to customers – whether business or consumer – is no longer a nice option, it is essential. Businesses now have diverse opportunities for transforming the quality, timeliness and engagement of the customer experience – just look around at the ...

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