Analytics News

By Michael McVeigh 5 days ago
There are two fundamental variables that marketers need to identify prior to embarking on the journey, or rather odyssey, of solving for multichannel attribution. Even more importantly, there is one critical first step necessary to succeeding at the effort. Before ...
By Takako Elliot 1 week ago
Data has become one of these ubiquitous words that gets mentioned in all sorts of contexts, because when used and applied properly it could prove to be the closest thing to the ‘holy grail’ in all things marketing and beyond ...
By Scott Nuernberger 2 weeks ago
Measuring the incremental value marketing touchpoints have on consumer engagement and sales is a significant challenge facing marketing organisations today. A common issue is having multiple measurement solutions, none of which represents a complete picture of the marketing activity, and ...
By Richard Towey 2 weeks ago
We talk frequently about happenings in the performance space - sifting through the daily stream of digital marketing news, pondering repercussions for brands and marketers that take a ‘performance-based’ approach with their promotional activity.  In recent years, looking into debates ...

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