Analytics News

By Richard Towey 1 day ago
New York ad tech firm AppNexus has put some of its recent $100 million cash injection towards a deal for MediaGlu, a specialist provider of cross-device insights. With months to go until a potential float on the stock exchange, AppNexus ...
By Adele MacGregor 2 days ago
Marketers are oblivious to the costs and implications of hacking and fraud to their organisations during the holiday season, a new survey has revealed. Balancing fraud prevention while maintaining effective marketing efforts in the run up to the holidays is ...
By Richard Towey 5 days ago
After helping online retailers boost their conversions and measure engagement on social media, Opnia is hoping to do the same for businesses in the offline space. The Minneapolis-based firm has launched an Internet of Things (IoT) platform named Advos, which ...

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