Analytics News

By Mark Jones 10.02.16
US performance marketing agency Merkle has announced the acquisition of dbg, a UK-based independent marketing solutions agency, to help cater for the needs of its European and multinational client base. The acquired company specialises in the “use and assimilation” of ...
By David Galante 10.02.16
In 2015, there was a decrease in the number of consumers using their mobile phone to browse before turning to their desktop to complete the purchase. Why? With the continued rise in smartphone ownership, which Ericsson’s Mobility Report states ...
By Paul Parreira 05.02.16
In today’s multichannel world where consumers are bombarded with content across a variety of different devices, it’s more important than ever that brands provide engaging and relevant content to ensure that they stand out from the crowd. This ...
By Mark Jones 03.02.16
It’s Movers & Shakers for the month of January 2016, and we’ll start of with some toing and froing in the realms of ad tech. Jivox, a platform for data-driven advertising, announced former eBay marketing executive Robert Chatwani onto its ...

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