Analytics News

By Richard Towey 1 day ago
Nearly one year after zanox AG completed the acquisition of UK affiliate network Affiliate Window, the pair have announced plans to bring both entities under one roof. Recognised as major force in performance under its own heading, zanox is bringing ...
By Richard Towey 6 days ago
A lack of integration between technologies may be hindering businesses in their pursuit of the single customer view. New research from Forbes Insights and Sitecore - a supplier of customer experience management software - indicates that issues such as handling a multiplicity ...
By Richard Towey 1 week ago
A promised SEO lift for websites sporting a HTTPS protocol is taking its time to kick in, according to new research. After hearing that Google would be using HTTPS as a ranking signal, digital marketing software provider Searchmetrics began a ...

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