Analytics News

By Richard Towey 1 day ago
Marketers predicting that smartphones and tablets are behind the “second screen” phenomenon have been implored to think again. According to a recent consumer survey from digital ad solutions provider YuMe, laptops are the device of choice for 54% of all ...
By Richard Towey 1 week ago
The need for brands to place higher in organic search rankings is translating into huge rewards for specialist software vendor Searchmetrics. Sales of the company’s flagship ‘Searchmetrics Suite’ product have reportedly shot up by 200% year on year during ...
By Simon Holland 1 week ago
Companies distribute emails for a number of reasons, but a new study states that customer engagement is the channel’s number one use. Lionbridge’s 2014 Global Email Survey reveals that 74% of businesses use email for customer engagement, 71 ...
By Simon Holland 1 week ago
Conversion Logic, a company founded by former Visual IQ staff, has launched a Saas attribution platform that has a focus on cross-platform video measurement and optimisation. Co-founders Trevor Testwuide and Alison Lohse are targeting Conversion Logic at agencies, media buyers ...

Around the World

more