Analytics News

By Simon Holland 1 day ago
Data company eClerx hopes to take away some of the “heavy lifting” from marketers by launching its Digital Analytics & Reporting Solution. Data science can be a time-consuming affair for marketers that are seeking real-world customer insights for a new campaign ...
By Richard Towey 4 days ago
Web analytics provider Cxense has shared details of triple-digit growth and an expansion of its New York offices after seeing a surge in demand for its publisher and advertiser solutions. Based in NYC’s Rockefeller Center but with offices in ...
By Mark Roy 5 days ago
It seems that the EU and the UK Government are once again at loggerheads, this time in terms of their approach to data. As the EU instructs Google that people have the right to be forgotten, the UK Government is ...
By Richard Towey 1 week ago
Marketers predicting that smartphones and tablets are behind the “second screen” phenomenon have been implored to think again. According to a recent consumer survey from digital ad solutions provider YuMe, laptops are the device of choice for 54% of all ...

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