Analytics News

By Simon Holland 2 weeks ago
Disrupting the digital marketing technology space is the priority for media optimisation firm, Kenshoo, after it secured a fresh chunk of investment. Led by Bain Capital Ventures, with existing investors Sequoia Capital, Arts Alliance, and Tenaya Capital also participating, the ...
By Pippa Chambers 2 weeks ago
US-founded programmatic video advertising platform, BrightRoll, has appointed a former Facebook executive. Beth Steinberg, who is a strong advocate for philanthropy and empowering women through technology, will take on the newly-created role of 'vice president of people', tasked with leading ...
By Pippa Chambers 2 weeks ago
Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. Name: Erik Matlick ...
By Pippa Chambers 3 weeks ago
Before news of TubeMogul's IPO plans emerged this week, we profiled its MD, Nick Reid. Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims ...
By Pippa Chambers 4 weeks ago
Following the major rebrand of digital marketing and advertising giant, ValueClick Media, to Conversant, we caught up with the US-founded company’s CMO, Scott Eagle. The NASDAQ-listed business, which owns brands such as affiliate marketing company Commission Junction, Greystripe, Mediaplex ...
By Alice Farrant 1 month ago
Global cloud-based marketing company BrightTag has unveiled a strong growth rate for the first two months of 2014. The 2009 founded US company, which allows it’s clients to collect, connect and take action on cross-channel customer data in real ...
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