Analytics News

By Simon Holland 1 day ago
Accelerize New Media’s digital marketing software division Cake has introduced two separate analytics products for advertisers and networks. Cake for Advertisers is a new software as a service (Saas) platform that aims to bring the tracking, attribution and optimisation ...
By Richard Towey 2 days ago
Rumours of an update to Google Panda have been confirmed by the search engine. Pierre Far, a webmaster trends analyst at Google, states that a subtle roll-out of what sections of the SEO media have dubbed Panda 4.1 began ...
By Simon Holland 2 days ago
E-commerce technology and analytics platform Qubit has successfully raised $26 million of Series B funding, which will be used to go after the US market. Led by Accel Partners with support from original investor Balderton Capital and Salesforce Ventures, Salesforce ...
By Richard Towey 6 days ago
The emergence of unique ad formats and location-targeting features has enabled Centro to create a private ad exchange within its invite-only system. Previously unavailable ad products such as 300x600 placements and homepage spots have been added to an inventory which ...
By Andrew Miller 6 days ago
Ahead of his speaker session at Performance Marketing Insights: London 2014,  Andrew Miller, digital consultant at BlueGlass Interactive, explains how you can gain deep insight into customer behaviour with readily available software.  In the past two years analytics software has ...

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