Analytics News

By Richard Towey 1 week ago
New research has questioned whether single-source attribution models really are at risk of dying out in the US as advertisers pursue their interest in the multi-touch approach. Fresh insights from Affiliate Window, the global performance marketing network, suggest that at ...
By Richard Towey 3 weeks ago
US advertisers are continuing to up their paid search budgets after recording double-digit growth for ad clicks and impressions year on year. The IgnitionOne Q2 2014 marketing report shows a 12% rise in impressions from paid search ads when comparing ...
By Richard Towey 1 month ago
Ad management platform provider Sizmek has looked to simplify the close inspection of campaign performance by announcing the launch of a new attribution suite. Aptly titled the Sizmek Attribution Suite, companies can use this new solution to analyse each point ...
By Richard Towey 1 month ago
Audience targeting firm Dstillery is preparing its big clampdown on unscrupulous websites by securing a patent for a new fraud detection system.   The US-based company believes websites with ‘suspect traffic’, or those gaining visits through fraudulent techniques, are representing a ...

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