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Movers & Shakers: May 2017

Movers & Shakers: May 2017

Your monthly update of personnel arrivals, departures and promotions in the fast-moving performance marketing space.

In a surprise announcement from performance marketing network affilinet, Helen Southgate has departed to pursue a new entrepreneurial venture.

While the search for a new MD is underway, a member of the group’s international management board, Alan Viereck, will temporarily fulfil the role supported by Vicky Bruce, head of client services, and Richard Greenwell, head of affiliate development & operations.

The industry also said farewell to a long-standing member Jochem Vroom, who left his post at the Dutch Global Savings Group-owned Imbull and the affiliate industry to take up the position of CEO and investor of coating agency Ayold.

Agency add-ons

In the world of performance marketing agencies, Merkle hired a new executive vice president of analytics, Alex Yoder, who will use his executive-level experiences to oversee the company’s expansion of analytics solutions.

Norm Johnston takes up the role of global chief digital officer of Mindshare and global CEO of its newly-launched FAST team, which has seen a number of senior roles created to make performance marketing more central to the agency. Meanwhile, Mindshare also expands the role of its chief digital officer for Asia Pacific, Sanchit Sanga, to include the Middle East and Northern Africa (MENA).

Further movements in APAC came with a double hire for Havas’s Singapore arm, with Christian Pattman joining as global executive client director and Elissa MacDonald as global business director, and Sizmek’s hiring of industry veteran Volker Hatz as new chief data officer and Kees de Jong as general manager of APAC.

In Israel, and coinciding with the launch of its data-driven features and supply-side mobile publisher, Matomy-owned MobFox took on Gill Klein as the new MD. Since starting out with the firm in 2008, Klein has served as in a number of senior positions at the Israel-based outfit.

Finally, the WPP-owned media agency Maxus Global promoted Richard Lloyd to the newly-created role of worldwide head of programmatic. Lloyd will work closely with clients and teams to shape and deliver the agency’s programmatic delivery.

Display delegations

The German-headquartered native advertising solutions provider Ligatus appointed Alex McIlvenny as its country manager for the UK following its new office opening in London. McIlvenny will focus on extending the firm’s existing reach to the international hub of agencies, trading desks, and demand-side platforms in the UK.

As display ad specialist Sublime Skinz continues its expansion in EMEA, the company picked Andrew Buckman as the region’s MD. Andrew previously worked at OpenX, Tradedoubler and Yahoo!.

Mobile brand advertising firm Kargo chose its first vice president of programmatic sales, Justin Maggio, based in San Francisco office, while in a similar vein native advertising technology platform Nativo appointed Rich Rosenzweig as its new VP of programmatic.

A further programmatic hire came for Australia-based media company Nine Entertainment, which chose Grant Bingham to head up its programmatic sales; the hire follows changes to its digital sales leadership with the appointment of Fairfax Media’s Pippa Leary as commercial director.

Creative management platform Thunder chose John Huffman as its sales director. Boasting a CV including employers such as Adobe, Quantcast, Rocket Fuel and Yahoo!, Huffman will focus on increasing the company’s footprint in the central US.

Ad tech & data

Global affiliate marketing company Webgains appointed Julie Davidson as UK head of sales. Former Ve Interactive’s senior affiliate partnership manager, Davidson will be developing Webgains’ sales strategic direction in the UK, while losing former product director Adam Murray to the role of chief strategy officer at affiliate toolbar extension company Pouch.

Bringing in over 20 years of board-level experience in CFO roles, Matt White is joining performance marketing specialist Metia Group as its chief financial officer. Meanwhile, banking software vendor Temenos has appointed Carl Robertson as the new global chief marketing officer.

Transaction marketing group ROKT took on Craig Shotland as new MD for its APAC operations, overseeing all commercial and operational activities in the region from Sydney, and supporting expansion into North Asia.

A busy year for ad platform Choozle, the company hired its first CTO, John Schnipkoweit. He will provide strategic direction and leadership for all technical aspects of the firm, focusing on scaling for market expansion and new products.

In line with LiveRamp’s continued expansion in the UK market, the data onboarding company appointed Graham Tricker as sales director, following 12 years in the mobile marketing industry, and Julien Escande for the role of UK sales manager.

With Twitter poaching its former Turn CEO Bruce Falck to lead its revenue product team, digital agency Jellyfish has appointed Greg Allum as the head of social media. Leaving his job delivering content strategy for Sony Electronics, Allum will drive forward the agency’s social media offering and deliver brand and sales outcomes for clients.

Brian Czarny has joined the leadership team of data company Factual as SVP of marketing. With over two decades of leading marketing teams in tech companies, he has a track record of building global brand presence for emerging companies.

Industry bodies

Steve Chester is joining the Association for Online Publishing (AOP) as standards consultant to champion UK advertising standards for premium publishers. Former director of data and industry programmes for the IAB, Chester will work to further drive standards across the industry, with an aim to create premium trading principles recognised and implemented by all parties.

Meanwhile, the IAB’s European collective drafted in a new executive board, including regional representatives from the likes of Facebook, Google, GroupM, Meetrics, and a number of full-time IAB representatives from markets including Ireland, Turkey, France and Romania.

Finally, CRM agency Amaze One’s divisional director, Sarah Hooper, has been appointed as a member of British Interactive Media Association (BIMA) council. Hooper’s expertise in CRM will help other members set the agenda for the digital community across the UK.

That’s all for now; we’ll see you next month for another round of job updates, so make them known to us at content@performancein.com if you’d like to feature yourself or a colleague.

Or, if you're looking for a new role or would like to advertise a vacancy, cast your eye over the PerformanceIN Jobs page.

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Monika Komar

Monika Komar

A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

Read more from Monika