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Google Develops Faster-Loading Ads, IAB UK's CEO Leaves, Data Disconnect Poses A Challenge

Google Develops Faster-Loading Ads, IAB UK's CEO Leaves, Data Disconnect Poses A Challenge

Making the headlines...

The What, Why and Where of Google’s Faster-Loading Ads

Google claims to be developing a system to make its mobile ads run faster and sap less power from the devices on which they are viewed. Read on.

IAB UK Helmsman Guy Phillipson Announces Departure

The Interactive Advertising Bureau’s long-serving chief executive, Guy Phillipson, has ended his tenure at the digital marketing trade body. Read on.

One Third of UK Agencies Cite Brand Data Sharing as Biggest Challenge

The UK online marketing industry is suffering from a ‘data disconnect’, with over a third of UK creative agencies struggling to glean audience insights from brands. Read on.

Movers & Shakers: June 2016

There’s never a quiet moment in the world of performance marketing and June brought the industry many new faces, as well as changes and shifts between roles. Read on.

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Spotify and AppNexus Enter Programmatic Partnership for Audio Ad-Buying

EPMA Winners: Videobeat Networks Claims Best Retargeting Campaign

SMS Remarketing Could Curtail Cart Abandonment Rates

What Marketers Need to Consider with Their Structural SEO

Creating a buzz...

Should Affiliate Advertisers Pay for Existing Customers? 

"As the new customer pond becomes smaller and smaller, there needs to be a more balanced view on the role publishers play in driving existing customers," says Performance Horizon's Sean Sewell. Read on.

Improve Your Email Deliverability with These Three Tips

"In fact, more than half of all email sent is blocked or otherwise diverted spam before reaching the intended recipient," states Tom Sather, Return Path. Read on.

In pictures...

SaleCycle's report brings the most recent cart abandonment rate stats. Read on.

Monika Komar

Monika Komar

A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

Read more from Monika

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