The Performance Marketing Awards 2016 has accepted its final entrants, marking the beginning of the judging process, and the introduction of the judges themselves.
Our panel this year is made up of seasoned digital experts, handpicked from some of digital marketing’s foremost frontrunners; Arcadia Group, BT, Microsoft, Google, Ve Interactive, and many more.
This team will be tasked with using their extensive knowledge of performance marketing to carefully scrutinise every single entry over the coming month, with the goal of producing a shortlist of candidates for each award category to be announced on March 1.
The judging panel will be dissecting campaigns with an eye on a number of traits, including clear objectives, innovation, uniqueness, relationship management, execution and ROI. Ultimately, they’ll be looking for those performance marketing campaigns standing shoulders above the rest.
Without further ado, let’s meet the judges for the Performance Marketing Awards tenth anniversary.
Amit Kotecha, head of marketing - EMEA, Quantcast
Benjamin Tice, sales lead, Oracle Marketing Cloud
Caroline Mulvihill, head of affiliates, BT
Cedric Chambaz, Bing Ads marketing director, Microsoft
Daniel Bunyan, strategy manager, PwC
Dave Murray, EVP international operations, RewardStyle
Elliot Reuben, principal business consultant, Salesforce Marketing Cloud
Emma Bowkett, CEO, Convertr
Guy Beresiner, director of partnerships, Sociomantic
Helen Atkinson, group marketing manager - online partnerships, Thomas Cook Airlines
James Cooper, global performance director, Ecselis
Joanna Stephenson, head of digital marketing, Arcadia Group
Jon Myers, senior executive
Joshna Patel, head of online, Red Letter Days
Justin Taylor, managing director - UK, Teads
Leo Harrison, co-founder, Squawka
Maureen McDonagh, head of grocery - retail, Facebook
Mel Carson, founder & principal strategist, Delightful Communications
Michael Long, senior manager affiliates - EMEA, Hotels.com
Richard Hartigan, industry manager, Google
Rick Parada, managing director, 55Haito.com
Richard Towey, head of content, PerformanceIN
Ross Sleight, chief strategy officer, Somo
Sarah Hernandez, chief marketing officer, Ve Interactive
Teresa Lawrence, associate director, Stream: 20
Thomas Byrne, commercial director, Periscopix
The judging process
Our panel of seasoned digital experts carefully review each submission against the judging criteria. Scores are collated and discussed with groups of judges moderated by our content team at our Judging Day, which takes place in central London each year.
After much deliberation a winner and highly commended entry is chosen. Not all categories will attract a highly commended entrant, though some may be given multiple commendations based on merit.