MediaMath and Adform announce global partnership and demonstrate industry collaboration

10 months
    Press Release

Adform’s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. MediaMath, creator of the TerminalOne Marketing Operating System® for digital marketers, and Adform, a global digital media advertising technology company, today announced a mutually beneficial global partnership which marks a significant milestone in industry collaboration. MediaMath TerminalOne users will gain access to publishers on the Adform system, profiting from increased programmatic supply globally alongside the buy and sell-side tools that Adform offers. In return MediaMath will provide Adform with global demand for its supply. The partnership centres on MediaMath’s Deal Discovery tool, which is available via the OPEN Partner Marketplace. Deal Discovery is a key differentiator for MediaMath and provides a centralised view of all private marketplace (PMP) opportunities in one user interface. It allows buyers to research the best available PMP deals, and enables publishers to negotiate directly with buyers in a controlled environment. With strong capabilities in rich media formats, Adform executes a large proportion of its creative through PMPs. The partnership will integrate these PMPs into Deal Discovery, giving MediaMath buyers access to Adform’s premium publisher inventory. “We have a core philosophy at MediaMath of connecting and collaborating with leading technology providers to push the boundaries of programmatic, and Adform is clearly one of those providers,” commented Dan Larden, Senior Partnerships EMEA, MediaMath. “Our global partnership with Adform will significantly increase the high quality PMP inventory our buyers can access through Deal Discovery, and the high impact ad formats Adform supplies will bring more brand advertisers into programmatic.” “MediaMath is an ideal demand partner for Adform due to its OPEN philosophy of connecting the best technologies in the market and its Deal Discovery tool, which provides a consolidated view of PMP opportunities,” commented Martin Stockfleth Larsen, CMO, Adform. “Adform’s premium inventory is a major differentiator that sets it apart within the industry, it is just one piece of the overall supply that our partnership opens up globally for MediaMath buyers.”