INside Performance Marketing Diversifies Offering with In-Store Cashback for Users Diversifies Offering with In-Store Cashback for Users

Users of can now gain cashback on their in-store purchases courtesty of a selection of new offers on the site.

PerformanceIN has noticed a spate of new adverts on which encourage users to gain money back on buys they make at physical stores. 

Our sources claim that a partnership the company has with PayPal sees users reimbursed via the payment service after they photograph and submit their receipt. 

Being one of Britain’s leading deal sides, it seems is seeing good reason to expand into cashback and offline retail after seven years of serving discounts to online buyers.

New product

A number of big brands have taken part in the site’s cashback offers, which were running up until the Christmas period.

One look at River Island’s profile shows two expired offers for £5 cashback on an in-store purchase, with one requiring use of the app.

Fellow high-street fashion brands H&M and Debenhams appear to have engaged in similar trials with during the end-of-year sales window.

The move towards a cashback offering is intriguing to say the least, although news of the site trying to forge closer ties to the world of offline retail should come as less of a surprise.

‘Incentive’ publishers are seeing card-linked offers as a good way to earn commission from sales made in-store, and another method of enticing users to shop with certain outlets.

Two of the UK’s biggest cashback sites, Quidco and TopCashback, both have offerings which allow a user to obtain money back from the purchases they made inside a store automatically, on the proviso they have linked a credit or debit card to their account.

The latter also offers printable vouchers for users wanting to purchase in-store, potentially to try before they buy, along with a feature very similar to’s that allows them to photograph and send a receipt they obtained in-store to claim cashback via the site.

Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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