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Using Data to Win New Customers: AdRoll Webinar Now Free to View

Using Data to Win New Customers: AdRoll Webinar Now Free to View

On December 10, PerformanceIN played host to a free webinar from AdRoll all about acquiring customers through data.

The 45-minute session was led by Shane Murphy, director of marketing for EMEA at retargeting specialist AdRoll, who presented a series of tips on using first-party data to attract customers at every stage of the purchase cycle.

Our readers will be pleased to hear that the session - 'Using Data to Win New Customers Online' - is now available to view, offering plenty of bite-sized pointers for brands and agencies that wish to better utilise the information they have at their disposal.

The full session can be viewed below.

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Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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