Sky Italia and Visual IQ to give insight into marketing attribution success at dmexco 2015

1 year
    Press Release

Leading cross channel marketing attribution software company Visual IQ, today announced leading Italian pay TV provider, Sky Italia will be presenting with them at this year’s dmexco event in Cologne, Germany. Visual IQ’s Director of Solution Architecture, Ben Sidebottom, will be joined by Marco Storti, Digital Acquisition and Media Planning Manager, Sky Italia, to speak in a seminar entitled: ‘Marketing Attribution Success at Sky Italia: An Insider’s Perspective’ at 12pm on 17th September. During the seminar, Sidebottom and Storti will discuss how marketing attribution empowers brands to quantify influences and synergies across channels, strategies and tactics, and identify specific changes that can be made to a marketing mix to dramatically increase performance and overall marketing ROI. Throughout the session, the duo will focus on Sky Italia’s attribution goals, the results of implementing advanced measurement within the company, and how they plan to continue using attribution modeling in the future. In addition to speaking at the conference, Visual IQ will also be exhibiting at the event in Hall 6, Stand B-043. Ben Sidebottom will be on hand, along with other members of the team, offering demos to help visitors understand cross channel marketing attribution, and how businesses can use it to drive improved results and inform future marketing tactics. Sidebottom explained: “Marketing attribution enables brands to understand the efficacy of and interaction between channels and tactics, so they can make smarter decisions about how to allocate their marketing budget. Marco and I will take an in-depth look at how Sky Italia has benefitted from implementing attribution and the fantastic results they have achieved so far.” dmexco is taking place 16th – 17th September at Koelnmesse GmbH in Cologne. To find out more and obtain tickets for the event, please visit