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Video: The State of Email Marketing in 2015
Image Credit  – PerformanceIN

Video: The State of Email Marketing in 2015

With all the buzz around social media, the explosion of mobile and programmatic display, it’s easy to brush past some of the mainstays that have helped digital account for such a large chunk of our marketing spend.

Over 40 years after the first electronic message was sent, email remains a critical element of marketing strategy; handing brands a direct line of communication to their customers and helping them distribute exclusive rewards.

Seeking information on the state of the channel in 2015, PerformanceIN caught up with Jenna Tiffany from Communicator to discuss data reforms, personalisation and what the future might hold.

 

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Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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