INside Performance Marketing
From Silicon Valley to PerformanceIN: Internet Giants Q4 Roundup
Image Credit  – Seyfang Scoble Aloi Creative Commons license

From Silicon Valley to PerformanceIN: Internet Giants Q4 Roundup

With the reports in, PerformanceIN brings you a roundup of final quarter results from four key internet titans - Facebook, Google, Amazon and Apple.

Facebook saw a flurry of mobile activity with mobile active users reaching 1.19 billion as of December 31, 2014, an increase of 26% year-over-year, with mobile daily active users hitting an impressive average of 745 million in December, an increase of 34% year-over-year.

The company’s revenue for Q4 totaled $3.85 billion, an increase of 49%, compared with $2.59 billion in the fourth quarter of 2013, with the social network reporting an overall revenue for 2014 of  $12.47 billion.

"We got a lot done in 2014. Our community continues to grow and we're making progress towards connecting the world," said Mark Zuckerberg, Facebook founder and CEO.

International dip

Meanwhile Google revenues for Q4 totalled $18.10 billion, revealing a 15% increase over Q4 2013 which reached $15.71 billion.

“Google’s full year revenue for 2014 was $66 billion, up 19% year on year,” said Google CFO Patrick Pichette, adding that Q4 revenue reached $18.1 billion “despite strong currency headwinds.”

However, international dividend saw a dip, with Google returns from outside of the US represented 56% of its total revenue for the quarter at $10.23 billion. This figure is down from 58% in Q3 2014.

Wall Street expectations

Apple, who released their Q4 results in October, reported quarterly revenue of $42.1 billion, compared to $37.5 billion in Q4 2013 -  and above the expectations of Wall Street. Moreover, international sales accounted for 60% of the quarter’s returns.

“Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus,” said Tim Cook, Apple’s CEO. “We are also incredibly excited about Apple Watch and other great products and services in the pipeline for 2015.”

During Q4 the company sold 39.3 million iphones, up from 33.8 million from Q4 2013. Analysts had been expecting a figure of around 37.5 million.

The quarter also saw sales of 5.5 million iMacs, up from 4.57 million from the same quarter last year and sales from iTunes, Software & Services resulted in $4.6 billion in revenue.

Company success was not across the board however as iPad sales dwindled, which many believe could become a problem for the tech giant. A reported 12.3 million sold, down from 14.08 million from the same period a year ago.

Positive results

And finally Amazon reported positive results despite raising the price of its Prime membership last year.

“We were confident that customers would continue to find it the best bargain in the history of shopping,” said said Jeff Bezos, founder and CEO of Amazon.com.

“The data is in and customers agree — on a base of tens of millions, worldwide paid membership grew 53% last year — 50% in the US and even a bit faster outside the US.”

Net sales increased 15% to $29.33 billion for Amazon in the fourth quarter, compared with $25.59 billion in Q4 2013, with an increase of 20% in net sales increased across the year, up from $74.45 billion in 2013 to $88.99 billion.

Continue the conversation

Got a question or comment – tweet Adele @Adele_Georgia or comment on Twitter, Facebook or LinkedIN.

Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

Read more from Adele

Related Articles

Join over 10,000 performance marketers for the ultimate weekly update on industry news