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PMA 2015: Best Agency-Led Performance Marketing Campaign Award Category Overview
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PMA 2015: Best Agency-Led Performance Marketing Campaign Award Category Overview

As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.

For the full list of categories, please visit the Performance Marketing Awards 2015 website

Best Agency-Led Performance Marketing Campaign

This category, which is open to agencies with a performance marketing branch, centres on agency-led performance marketing campaigns which have been planned, created and delivered either internally or through a collaboration of parties.

Client objectives must be met via brand exposure, intelligent collaboration and data, contributing to a successful agency operation and performance marketing campaign.

Last year’s winner Net Media Planet impressed judges with its technology solution for Superdrug, monitoring live on-site user engagement as viewers watched TV, producing real-time increases in product demand from TV advertising.

Dates to remember

30.01.15 - Standard entries close
06.02.15 - Late entries close
15.02.15 - Nominations close
03.03.15 - Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 - Award shortlist unveiled
12.04.15 - Voting closes
28.04.15 - The Performance Marketing Awards Ceremony in London

Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.

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Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

Read more from Adele

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