As the deadline for entries at the Performance Marketing Awards 2015 creeps ever closer, we’ll be talking you through the individual award categories between now and the closing date on January 30.
For the full list of categories, please visit the Performance Marketing Awards 2015 website
Best Email Marketing Campaign Award
Sponsored by US company Teradata, the Best Email Marketing Campaign award is open to publishers or as a joint entry from an advertiser, agency, network or technology provider which has generated leads and strong ROI via the use of email marketing between the judging period of January 1 2014 to January 30 2015.
Judges will be on the lookout for successful and scalable use of email marketing to generate results.
Last year’s recipients of the award, media agency Vizeum and rum-based liqueur manufacturer Malibu, impressed judges with the ‘Malibutiqe’ campaign, drumming up support for a pop-up boutique and cocktail bar which recreated the ‘getting ready’ process before a night out.
Data about Malibu and partner products was fed into an email database, meaning attendees received personalised post-event emails, leading them to recruiting new visitors to the Malibu website. This also handed Malibu an impressive database to use in future campaigns. Judges also commended the campaign for “engagement levels that far exceeded industry averages”.
Dates to remember
30.01.15 - Standard entries close
06.02.15 - Late entries close
15.02.15 - Nominations close
03.03.15 - Voting opens for Industry Choice of Partner and Hotshot Rising Star awards
03.03.15 - Award shortlist unveiled
12.04.15 - Voting closes
28.04.15 - The Performance Marketing Awards Ceremony in London
Click here for more advice on creating a winning entry for the Performance Marketing Awards 2015.