Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. This week we head to California to speak to the CEO at AerServ.
Job title and company:
In one sentence, how would you describe what the company does?
AerServ provides a free platform to help app developers maximize their revenue using video and rich media.
What are the company’s unique selling points?
AerServ offers the most flexible, effective monetization solutions for mobile app developers. We leverage video and other rich media across mobile devices as well as best-in-class mediation tools as our standard practice to drive maximum revenue. We also support our clients and partners with industry leading customer service.
Within the last six months/year, what stands out as the company’s major milestones?
In the last year, we were thrilled to launch our proprietary mediation platform specifically for mobile video.
Duration in current role:
Where are you based?
Previous performance marketing-related companies you have worked at:
For six years, I was CEO of automotive.com, the largest automotive lead generation company. Following that, I served as CEO of Primedia Auto Digital and SourceInterlinkMedia.
What are your main job responsibilities?
As CEO, I guide the overall strategy of the company, which involves working closely with each of my teams to develop the best product we can for publishers. I maintain a dialogue with our customers in order to gather their feedback; we are constantly broadening our product line to meet our customers’ needs and their direct insight is extremely valuable. It is also my responsibility to evaluate and design partnerships with new vendors and technologies.
Take us through what you get up to on a typical working Monday:
On Mondays, I conduct my weekly meetings with the publisher, advertiser, ops and tech teams to get the state of the union, set our overarching priorities for the week as well as for longer term initiatives. I also evaluate our potential partners and set priorities for onboarding new advertisers and publishers for the week. Every Monday, I also take time to review our publishers’ performance over the weekend, ensuring I am aware of potential issues, macro trends, etc.
What top three websites can you be found browsing during your lunch hour?
- Any one of the major industry trade news sites
What are your top three tips for someone looking to get their hands on a job like yours?
- Be an optimist – don’t defeat yourself with negativity.
- Take risks – that’s how innovation happens.
- Never be afraid of being wrong. What’s the worst that could happen? The worst thing is not trying in the first place.
Career-wise, where do you see yourself in three years’ time?
Right here! This is an exciting business, and an exciting time to be doing what we do. We truly love working hard for publishers; it’s fulfilling to know that we are helping the “little guys” and this is what I want to continue to do for the foreseeable future.
Tell us one thing people at work don’t know about you?
My favorite restaurant is a hole in the wall, about the size of a closet, with no seats.