It has been another exciting week of expert advice, company developments and new technology on the PerformanceIN news feed. Here are our highlights…
Ask the experts
Peli Beeri, CEO at Bidalgo, a Facebook PMD since 2011 which helps leading game and mobile app developers scale their UA and achieve top ROI results, discusses the importance of focus, connections and a strong team.
Andrew Allfrey gives us the low down on Google’s updated Panda algorithm – Panda 4.1 – and how to avoid being among the websites with thin content which are being penalised by Panda and Daryl Colwell cites timing, festive creatives and adding click-to-call to email as key factors when tapping into Black Friday and Cyber Monday with email marketing.
Analytics
Net Media Planet has revealed that through aggressive paid search strategies, both Booking.com and lowcostholidays.com claim a dominant share of search across the highest traffic driving keywords within the online hotel and holiday sector.
Real-time analytics and audience data specialist Cxense believes it has come up with a solution to ‘banner blindness’ by introducing striking 3D advertising capability, helping publishers and advertisers recapture consumers’ attention.
Have love, will travel
US-based web marketing platform AvantLink has announced the launch of an affiliate network dedicated to the Australian market this week. AvantLink Australia will offer innovative cost per sale affiliate marketing opportunities for qualified web retailers and publishers.
Despite being banned in China, Twitter plans to open an office in Hong Kong next year to tap into advertising revenues from expanding Chinese companies.
And a Latin feel is now apparent over at London-based ad tech firm Future Ad Labs, which has rebranded as Adludio as they prepare for further EMEA expansion.