The early success of its local marketing automation software has allowed Balihoo to expand out of Idaho and into Chicago.
Balihoo has opened a second office in an effort to boost operations and staffing after experiencing high growth during 2014. The company provides marketing software for brands looking to activate data-driven campaigns within assigned territories.
Commenting on the expansion, Dave Oliveira, the company’s new CEO, said: “Opening an office in the Chicago Loop area brings an enormous amount of potential for Balihoo, and we couldn’t be more excited to plant our flag alongside other business and industry leaders in the area.”
New base
The company prides itself on being able to provide tangible results in areas such as consumer engagement and ROI for the various clients it serves.
Keeping the HQ in Boise, Idaho, while expanding the business out to Chicago has been tipped to improve these partnerships by allowing communications to be made in real time.
Chicago mayor Rahm Emanuel is certainly pleased to welcome a business of Balihoo’s stature into his locality, stating: “Companies like Balihoo demonstrate that our regional Plan for Economic Growth and Jobs continues to lure talent, jobs, and high-growth companies to the city.”
An untapped market?
Balihoo’s offering is very much skewed towards marketing in local areas, and the company says that such an approach can pay off for big brands wanting to reach highly refined audiences.
Some members of the current tool line-up include products for local paid search, email and social media.
Oliveira maintains that hyper-local marketing is “the single largest untapped marketing opportunity” despite a rapid increase in investments for this area as a result of improved technology.