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Investors Pledge $15 Million Towards Supersonic's Asian Adventure
Image Credit  Supersonic

Investors Pledge $15 Million Towards Supersonic's Asian Adventure

App monetisation firm Supersonic has capped off a hectic four days by generating $15 million in Series B funding.

Preparing for the future would be the best way to describe Supersonic’s recent activity. On July 17, the company announced a rebrand from SupersonicAds to its more refined moniker, while representatives have also let slip about their plans to expand the business into Asia.

Reports indicate that Supersonic will aim to start operations in China, Japan and India by the end of September, with Beijing, Tokyo and Bangalore all touted as suitable locations.

Plans for expansion

Founded in 2009, the California-based company provides tools for helping mobile developers monetise their applications at the same time as growing their active users.

An increasing number of programmers have turned to using Supersonic’s software development kit for the creation of in-app video and native ads, and the provider has now set its sights on bringing this idea to a wider market.

In a funding round led by Chinese venture capital firm SAIF Partners, the company generated $15 million to help with its impending expansion into Asia.

Part of the money will be used to recruit staff for the new offices, with Supersonic expecting to see its global headcount grow by 80 to hit 250 by the end of 2014. As part of a separate deal, SAIF will also help its new partner form a strategic plan for growth in China.

“Make or break”

There may be an ambitious feel about Supersonic’s plans for rapid expansion, but co-founder and CEO Gil Shoham claims there has never been a better time for his company to secure new business.

“We have witnessed first-hand the escalation of mobile in both brands’ strategies to engage consumers and, in developers, willingness to build from a mobile first perspective.”

Shoham claimed that mobile app technology providers will struggle to compete unless they gain a share of the market early on - hence his company’s plans to “aggressively” go after its own in 2014.  

“The next 18 months are going to be make or break for many companies,” he added.

Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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