Poll Results: Does Last-click Attribution Have a Future?

PerformanceIN https://performancein.com

Each week PerformanceIN uses its reader poll to gauge the general consensus around some of the most hotly debated issues surrounding the advertising industry. On Monday we gave you chance to vote on the question Does Last-click Attribution Have a ...

Mark Jones 11 Jul 2014

Affiliate Marketing

Display Advertising

Each week PerformanceIN uses its reader poll to gauge the general consensus around some of the most hotly debated issues surrounding the advertising industry.

On Monday we gave you chance to vote on the question Does Last-click Attribution Have a Future? And the results are in..

Join us for next week’s poll on mobile advertising.

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.