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Responsive Site Search Doubles Retailer's Conversion Rates
Image Credit  LED Hut

Responsive Site Search Doubles Retailer's Conversion Rates

Home lighting retailer, Led Hut, was originally using the site search facility that came with its Magento e-commerce platform.  

The company recognised it needed a more robust search function that also enabled the company to customise search to its users needs, as well as explore more sophisticated merchandising and promotional opportunities.

LED Hut had plans for cross-border expansion into countries like France, Germany, Italy, Spain, The Netherlands and more making site search even more important. 

Solution

SLI System’s Learning Search Connect site-search Magento plug-in utilises a retailer’s data feed to index the full catalogue of online product data and content and creates customisable site search pages that are consistent with the retail site’s look and feel.

For Magento clients, Learning Search Connect automatically generates a data feed from Magento and sends it to SLI via FTP. It then indexes the full catalogue of online product data and content and creates customised search results pages consistent with LED Hut’s look and feel.

Learning Search Connect has enabled LED Hut to maximise site usability, by delivering more relevant, tailored results to shoppers whilst capturing significant ROI benefits and bolstering brand loyalty. The predictive nature of Learning Search allows customers to search and find what they are looking for much faster than before.

The approach

LED Hut was able to easily deploy SLI’s powerful, flexible search solution through Learning Search Connect, the SLI plug-in available from the Magento Connect App Store. No manual intervention was required by LED Hut after the initial implementation.

With powerful features like Rich Auto Complete, Ajax, Dynamic Merchandising, and User-Generated SEO, SLI’s Learning Search significantly improves the online experience, connects visitors to items they are likely to purchase quickly and easily, and can generate a two- to three-time increase in conversions for e-commerce brands.

Results

  • SLI Learning Search has sent conversion rates 200% higher for site search users
  • Double average order values for site search users in comparison to the site average
  • Customers using site search also visited double the amount of pages and spent twice as long on the site.
  • The bounce rate of site search users is 35% lower than the site average

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