This Friday is the last opportunity to register for a Early Bird ticket to Affiliate Management Days San Francisco. If you're going to be crossing the Golden Gate Bridge between March 19-20 2014 then this is a fantastic chance for you to save over $600 on the cost of a ticket.
There is also an exclusive discount available to PerformanceIN readers, giving an extra 10% off the Early Bird ticket price. Just enter discount code: PIAMDSF14 at the checkout to gain your discount. With this discount factored in, you can save more than a whopping $600 from the on-site ticket price!
We spoke with Geno Prussakov, Chair and Founder of AM Days, to get some more information on what will be on offer at the event in March.
For those that aren’t familiar with Affiliate Marketing Days, how would you sum up the event and the level of attendee that it attracts?
Geno Prussakov: AM Days was created to satisfy the demand for a high-level professional forum and conference on all things affiliate management. We've had four conferences so far, and our fifth one is coming up in San Francisco on March 19-20, 2014 (followed by one in London on May 13-14). Looking through the lists of previous shows' attendees the most frequent titles I see are CEO, CMO, VP of Marketing, Marketing Manager, Digital Marketing Manager, and Affiliate Manager. Attendees range from marketing professionals at blue chip companies like Amazon, eBay, Best Buy, Microsoft and Google to smaller e-commerce merchants looking to learn how to make the most of their affiliate programs.
What are your ‘must attend sessions’ on the San Francisco agenda and why?
GP: This is a tough question as I have carefully picked each and every session on the agenda, and would hate to "rank" one above another one. Having said this, all four of our keynote sessions are absolute must-attends. We will kick the conference off with a keynote by Bryan Eisenberg who will show us what we can learn from Amazon's success. Later on day one we'll also have Robert Glazer's keynote on the industry's latest developments and transformations. On day two Todd Crawford's "Data-Driven Affiliate Marketing" session is a must-see; and so is our signature panel with execs of the top affiliate networks.
What would you say to someone who is teetering on the edge of whether or not to attend the event for the first time?
GP: You don't have to take my word for it. Listen to what our previous attendees say. A Zappos affiliate manager, for example, once said that he "found the speakers to be of high calibre and the sessions relevant to the many different swathes of affiliate programs out there." Putting it in the words of another attendee, you can expect to leave "with proven strategies, ideas, and tips to help [your] affiliate programs" and the conference will be "well worth the investment to attend." You may also view attendee testimonials on video here and here.
Having been in the industry for some time, you must have acquired some top-notch networking techniques. What are your top three dos and don’ts when it comes to networking?
GP: Great question! My top 3 don'ts are:
1. Don't hope to just catch people when already there; research the attendees and speakers in advance, scheduling your meetings with them (to ensure you do get to sit down with the people you want to meet);
2. Don't ignore connecting via the event's Facebook pages, LinkedIn group and mobile app to network even before the conference starts;
3. When meeting with people, don't talk about yourself only, ask questions, listen actively, and interact in a meaningful way.
The dos would include:
1. Get plenty of rest before the event;
2. Come well-prepared to introduce yourself effectively;
3. Write notes on the back of the person's business card, and follow up with them soon after the show.