French founded and recent NASDAQ-listed global tech company Criteo has announced the worldwide availability of its performance display offering for mobile.
Keen marketers looking to tap the growing mobile audience, can now use the solution as it is available across leading mobile devices.
The performance display feature enables marketers to extend their personalised online campaigns to the mobile web, allowing them to engage and convert customers who are increasingly using mobile devices for everyday purchases.
Chief product officer of Criteo, Jonathan Wolf, said the growth of mobile e-commerce, combined with industry experts citing higher clickthrough rates (CTR) on mobile devices, means marketers have a significant opportunity to reach their customers with display advertising campaigns.
He said Criteo’s solution will help marketers more readily reach and convert these users, and address this valuable, rapidly growing market.
“Mobile devices are responsible for a rapidly growing percentage of our customers’ sales – up to 30% in more advanced markets,” Wolf said.
“We are now able to provide highly relevant, individually personalised ads across all leading mobile devices, and optimise these in real-time to maximise sales. This means we can help our customers generate more clicks and more sales on mobile, in the same way that we have done on the desktop over the last five years.
Wolf said this is just the first stage of Criteo’s mobile solution, as the business continues to innovate ‘rapidly’ in this area.
Its extension of performance display advertising to the mobile web follows the company’s recent initial public offering on October 30 this year, 2013 and its acquisition of Ad-X Tracking earlier this summer.