The advertising industry has a data addiction problem, says Ve Interactive’s digital strategy director, Charlie Ashe.
While the technology is ready to serve brands wanting to get the lowdown on who they’re selling to, the education around how to turn these insights into something meaningful is lacking.
Following his presentation on the ‘Power of Data Management Platforms’, PerformanceIN caught up with Ashe at FoM last week to discuss how brands can begin turning a data deluge into actionable insight, the ways in which Ve’s data science team describes a DMP, and more.
