Affiliate solutions and martech specialist Impact Radius has taken a $30 million investment from Silversmith Capital Partners, a Boston-based growth equity firm.
According to Impact CEO Per Pettersen, it’s the result of “phenomenal” growth throughout the course of the last 30 months.
In December last year, Impact Radius acquired eBay’s Enterprise’s former attribution business, ClearSaleing, further bolstering its brand and agency clients’ ability to gain measurable results.
Brands such as Lenovo, Ticketmaster, Tommy Hilfiger and Shutterstock utilise the company’s service to gain insight into customer journeys, grow affiliate partnerships and increase ROI across digital and offline channels.
Impact Radius now plans to push the platform even further with its new investment, as well as funding the development of additional products and services.
Expansion plans
Global expansion is also an objective of the Santa Barbara-based group, who add that cash will be set aside for investment in “people, infrastructure, partnerships and acquisitions”.
Speaking on the growth equity firm’s latest investment, Silversmith’s managing partner, Jim Quagliaroli, said Impact Radius has a “proven track record” for delivering a powerful SaaS platform “built for marketers by marketers”.
“They have an experienced team, a scalable platform, and we believe a significant opportunity to continue delivering industry-leading innovation.
“Our team was impressed by the strong customer partnerships with the world’s most successful brands, who have chosen Impact Radius as a key partner for their marketing strategy.”
As part of the agreement of the investment, Quagliaroli also becomes a decision-maker for the group, joining Impact Radius’s board of directors.
