Single Customer View Digital Supplement

– April 2015 –

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PerformanceIN and Rakuten Attribution present the latest digital supplement following March’s roundtable, exploring the single customer view.

The resource includes input from a range of well-recognised brands, agencies and specialists in the industry, including representatives from Quidco, MediaCom and Net Media Planet, who discussed issues surrounding one of the biggest talking points in marketing.

Looking into the dangers, delegation, the online/offline divide and what it means for the consumer, the supplement consists of two Q&As and three in-depth features, questioning and exploring the complex task of obtaining the single customer view.

Sections include:

  • Bridging the online/offline divide
  • Dangers of obtaining the single customer view
  • Consumer expectations
  • Delegation
  • Looking forward