Mobile poses a set of interesting challenges to performance marketers. Consumers are naturally gravitating to smartphones, and tablets and the traffic to retailers’ and affiliates’ sites follows suit.
Beyond the obvious optimisation that needs to be offered in order to ensure the best possible experience, what are the considerations and implications of this shift in purchase behaviour?
Affiliate Window and Matomy provide an all encompassing vista of this industry In the Mobile section of the Performance Marketing Guide 2015, including:
This section also looks at the growth in mobile programmatic, and the increase in rich ad formats - such as video and native - being brought through an automated process in 2015.