While email marketing may not be a new channel, its ongoing capacity to generate high returns for relatively low outlays is unquestioned.
In this section we look at:
The section then goes on to examine remarketing technology and the difference that it can make in an online landscape in which 78% of consumers abandon their online shopping cart.
While the reasons for abandonment are endless, studies show that implementing an email remarketing programme can increase your conversion rates by 13%.
This section picks out seven key areas to consider when implementing your own email remarketing campaign to ensure it’s the most effective email that your company sends.