Performance Marketing Guide: Email

– August 2014 –

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While email marketing may not be a new channel, its ongoing capacity to generate high returns for relatively low outlays is unquestioned.

In this section we look at:

  • Acquisition
  • Retention
  • Growth
  • Email Affiliates
  • Lead Generation Networks

The section then goes on to examine remarketing technology and the difference that it can make in an online landscape in which 78% of consumers abandon their online shopping cart. 

While the reasons for abandonment are endless, studies show that implementing an email remarketing programme can increase your conversion rates by 13%. 

This section picks out seven key areas to consider when implementing your own email remarketing campaign to ensure it’s the most effective email that your company sends.


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