Performance Marketing Guide: Data & Analytics

– September 2014 –

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There are few facets of Performance Marketing that don’t rely on data, and however simple or complex this information is- understanding it and knowing how you can make best use of it in your marketing campaigns is key to the success of your business.

As individuals we are generating more data than ever before – video, tweets, likes – all of which can impact or have some bearing on marketing programmes.

But there is a big difference between knowing that you have to get to grips with data and actually doing it. A performance marketing programme can generate data across multiple channels and depending on your organisation, not all of it will be relevant.

In this section we cover:

  • Establishing what data is relevant to your campaign.
  • Extracting value you from your data.
  • How to foster the relationship between personalisation and privacy.



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