Performance Marketing Guide 2015: Display Marketing

– February 2015 –

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Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast. 

Starting with the basics, Net Media Planet explore programmatic advertising in depth, predicted to take 48% of total display-related global ad spend in 2015. You’ll also learn about personalising display to your consumers, the rise of mobile display and the implementation of real-time bidding in online video. 

The section comprises five categories:

  • Behavioural retargeting
  • Programmatic real-time bidding
  • Mobile display
  • Video marketing
  • Supporting case studies


Net Media Planet