Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Starting with the basics, Net Media Planet explore programmatic advertising in depth, predicted to take 48% of total display-related global ad spend in 2015. You’ll also learn about personalising display to your consumers, the rise of mobile display and the implementation of real-time bidding in online video.
The section comprises five categories: