Performance Marketing Guide 2014

– February 2014 –

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​Welcome to PerformanceIN’s flagship educational resource, crafted for anyone looking to hone their knowledge of a £14 billion revenue-generating industry; enter the 2014 Performance Marketing Guide.

More than 120 pages of insightful and educational content are packed into our third annual guide, covering all elements of performance marketing:

  • Search
  • Display
  • Mobile
  • Social Commerce & Marketing
  • Agile Commerce
  • Affiliate Marketing
  • Email Marketing
  • Best Practice & Regulation
  • Technology
  • Data & Analytics

Completely refreshed for 2014, brand new sections include mobile display, real-time bidding, programmatic display and affiliate programme management.

Each section was contributed by an expert in their respective field; the most knowledgeable minds, representing the leading companies in performance marketing – making this the go-to industry resource.


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