Attribution has grown to become a huge topic in the performance space, as data, testing, optimising and measurement become mainstays of the marketer’s vocabulary.
Attributing value means so much for advertising - from the brands that gain a better understanding of what works and what doesn’t, to the publishers that can argue their case for greater investment and involvement, off the back of their ‘true’ contribution to clicks and sales.
How does the practice fare in 2016? PerformanceIN teams up with Rakuten Attribution to deliver our guide to attributing value for this year.
Readers benefit from key considerations to bear in mind when choosing tech and rewarding models, and much more.