Performance marketing is enjoying some of its best success in Europe.
Stats would dictate that Britain, Germany and France are leading the charge. Yet in emerging markets such as Poland and Sweden, the continent as a whole is becoming far broader in terms of where advertiser spend lies.
There are no shortage of challenges to overcome over the next few years. However, in our increasing use of data, successful ventures into the world of offline selling and digital marketing becoming all the more measurable, we also have plenty to look forward to.
The current position of performance in Europe is set to get a whole lot bigger. So whether you work on the ad tech, publisher, advertiser or network side of things, we hope that our latest supplement will put you in good stead for 2015 and beyond.