The Advertiser’s Guide to Influencer Marketing in 2017

The Advertiser’s Guide to Influencer Marketing in 2017

– June 2017 –

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Spend on influencer marketing has doubled since 2016; marketers are predicted to spend between £40,000 - £80,000 per campaign this year and with 86% of marketers claiming to have used the channel, if your brand isn’t on board, you’re in the minority.

Rakuten Marketing has partnered up with PerformanceIN to bring you the Advertiser’s Guide to Influencer Marketing. Whether just getting started or are looking to improve campaign performance, download the guide for;

  • Setting objectives and finding the right voice for you
  • Content creation; disclosure and the move towards performance payment
  • Benchmarking success for brand awareness, new customers and more 
  • What’s next for influencer marketing?

“Influencer marketing has grown exponentially and opened up new opportunities for brands to reach and engage their target audience through the content they are already consuming” - Abi Jacks, Director of Marketing, UK - Rakuten Marketing