The Advertiser’s Guide to Content Marketing 2017

The Advertiser’s Guide to Content Marketing 2017

– August 2017 –

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Content marketing continues to be a powerful component of wider digital strategy; according to the CMI UK, over a third of UK brand budgets are spent on content strategies, while 53% of marketers are planning to up their spend on the channel next year.

To help marketers squeeze the full potential of this opportunity, PerformanceIN has teamed up with affilinet to provide an up-to-date overview of content marketing in 2017 and how you can use the method to revitalise your audience engagement. Download the guide for expert advice on:

  • How to implement a content marketing strategy
  • Types of content marketing
  • The channel in practice

Content marketing taps into an audience that is not readily accessible to brands; it is an audience whose purchases are driven by the level of trust placed in the brand, and how engaged that brand is with their customers” - Mary Ellen Cotter, affiliate development manager