The 2016 Guide to Paid Search

The 2016 Guide to Paid Search

– November 2016 –

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As one of the longest-standing channels in the performance mix, paid search is also one of the most commonly used. Yet, failing to recap on what it takes to run a campaign in 2016 could prove costly, as plenty of new opportunities prepare to render the old practices redundant.

Your guide to paid search in 2016 is here, authored by the experts at NMPi and packing in advice on the following:

  • How it works
  • Where to spend your money
  • How people search in 2016
  • New opportunities and tools 
  • Considerations for running a successful campaign

Whether you’re new to the channel or after a recap on some of the newer strategies and tools, our free guide is your go-to source of information.