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OPM (Affiliate Management)

An OPM (Affiliate Management) or an affiliate manager role is to oversee the day-to-day operations of an affiliate program on top of managing the relationships with other networks and affiliates. OPM is often referred to as an alternative to managing an affiliate program in-house. Where an affiliate program involves affiliates, publishers, networks, advertisers and merchants, an OPM would bring in their experience to providing external affiliate management services to make an affiliate program or channel successful - these can include account managers, affiliate tools or creative services.

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