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Mobile Apps

Mobile apps are types of application software normally run on mobile devices which serve similar services or functionality to those available on desktop and PCs. Companies may develop mobile apps specific to the environment and market their advertisers are targeting in. Apps are smaller in scope than a mobile website and may offer more features, information and interactivity in a format that’s appropriate and intuitive to the medium. Mobile apps are available through app stores which are operated by the owners of the mobile operating system. Mobile apps are forecast to generate $189 billion in the US only by 2020 (Statista).

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