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Mobile Ad Networks

The mobile ad industry is made up of the supply-side, represented by the publishers and the Supply Side Platforms (SSP) that aggregates the mobile inventory of these sites, and the demand-side, comprising of the Demand Side Platforms (DSP) that allow advertisers to place mobile ads within the publisher inventory. The function of the Mobile Ad Network is to serve as the middleman to move inventory across both supply and demand, whether that’s directly, or through the rebooking or reselling of inventory.

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