Data Segmentation

With increasingly overwhelming amounts of audience data at our disposal, data segmentation brings a little order and logic, dividing customer-bases into segments relevant by categories such as business type, job title, company turnover, etc. While much of this can be achieved in-house, market specialists exist for the heavy lifting of more complex tasks, such as audience profiling, which involves in-depth analysis of data and the collation of further information in order to build a persona of the customer.